I bought a digital camera last year. I just walked into the store chose the cheapest one bought it and left. I didn’t even try it out until a party later that week. When I took it out of its case there was a collective gasp. Even though it was ‘new’ it looked pretty hefty, and not in a cool, professional way.
The camera itself only held 25 pictures and when I went back to buy a memory card I discovered that they didn’t make them for my particular model anymore. Needless to say, I made the wrong choice. And after that I kicked myself for not once consulting anyone and for not reading any reviews. When the internet is on everyone’s doorstep there really is no excuse for not reading reviews and with so much choice on the market these days it really is important to pay attention to digital camera reviews.
The most obvious reason for paying attention to digital camera reviews is to keep up to date with the latest models and features. The camera I bought was hopelessly old-fashioned- even though it was only about two years on the market. Also, you might see some great ‘deals’ being offered by some stores but before you succumb to the cheap price and flashy packaging, read some reviews. Deals like this more often than not (but not always!) can just be a ruse to get rid of less successful merchandise.
It makes sense to be cynical but we are often taken in by clever marketing whether we like it or not. So even if an advertisement for a camera promises the best photographs you’ve ever taken don’t be fooled! Do your research and read reviews, just to make sure it’s all true.
Another good reason to pay attention to digital camera reviews is to learn more of the jargon and the lingo, and to understand what it all actually means. At first you may not have a clue what on earth these ‘megapixel’ things are or what exactly is the function of this ‘zoom’ contraption (okay, you probably do know that one already) but it really is a good idea to pick up on the language and names of features, especially if you are keen to get serious about photography.
Remember not to rely on just one review, though. Plenty of reviews of one camera are just a click away and it makes sense to read a few and figure out the common denominator.
Don’t always rely on professional reviews. Sometimes critics have preconceived notions of what they want or like personally so it’s always worth checking our user reviews. People who actually buy the camera are more likely to be honest about its faults or its strengths. Message boards are not exactly reviews but take a look, you may find some valuable information about the product you wish to buy.
Overall make sure you read digital camera reviews carefully and use your own judgement. Check reviews from trustworthy sources and see other review websites for the best advice.










